Every once in a while a traditionally straight brand starts to market to us Gays and appreciates our economic power and disposable income. KY has been a brand that traditionally marketed only to hetero's out there with a less than interesting, clinical packaging and product. It's 2009 and they have really amp'd up their game. They have come a long way from their one type of lube that wasn't all that exciting to their new line of silicone based products "Intrigue" and "Intense" lines that have a superior glide and feel to them. I have personally tried Intrigue (silicone version) and appreciate the bottle's design for easy flip open of the cap while "getting busy". It didn't dry out even after a long time using it (you know what i'm sayin').
I believe our power as a group is best wielded when we advocate and promote companies that offer favorable marketing to homo's out there and using the powerful tool of a boycott when not. The NAACP has been doing this to full effect for years. Bravo to KY for reaching out to the gay community!
Click on link below to see their new "intriguing" ad campaign image of 2 men intertwined in bed to form an infinity symbol and download a free remixed track of Kristine W's- "Love is the Look" Hurry the free offer ends on March 31st.
*Tip- the best track is the last remix by Ralphi Rosario (the one that is 10:33 long). Do the quick registration to be able to download the tracks for free. Masterbeat also has some other cool tracks from your favorite DJ's for download. (Abel, Offer Nissim, remixes of Deborah Cox, Natasha Bedingfield, etc.)
Intriguing Intimacy Facts -Did you know…
•In a recent study that sought to better understand the state of intimacy in America, lubricants were the most effective sexual aid for inspiring intimacy
•A new study shows that men who have 3 or more orgasms a week are 50% less likely to die from coronary heart disease
•99% of people who have tried K-Y® Brand INTRIGUE™ Premium Personal Lubricant report that it makes the sexual experience more pleasurable. And, 95% of people say it enhances sexual arousal and intimacy between them and their partners, claiming that K-Y® Brand INTRIGUE™ is something that they would use on a regular basis
Have fun and play it safe even if it is your long-time boyfriend and you think he would never cheat on you!